Chidozie Mgbemena

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Customer retention is of crucial importance for companies in the mobile services industry (MSI) because of the increasing competition in the mobile services sector. As a result, companies are increasingly exploiting data to address customer retention. Traditional data collection methods such as questionnaires and interviews have been utilised to address(More)
Customer retention is a critical concern for most mobile network operators because of the increasing competition in the mobile services sector. This concern has driven companies to exploit data as an avenue to better understand customer needs. Data mining techniques such as clustering and classification have been adopted to understand customer retention in(More)
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