Chidozie Mgbemena

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
Customer retention is of crucial importance for companies in the mobile services industry (MSI) because of the increasing competition in the mobile services sector. As a result, companies are increasingly exploiting data to address customer retention. Traditional data collection methods such as questionnaires and interviews have been utilised to address(More)
  • 1