Chi Hyung Lee

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This study analyzed trends of recent mobile advertising in Korea by examining users' response rates of mobile advertisements, and the effectiveness of new advertising strategies designed to attract more customers. Mobile advertising is rapidly developing, and various formats of mobile advertisements are emerging into what is known as interactive media.(More)
The purpose of this study is to suggest a regulation determinant applicable for Internetbased convergent media. The adaptation of Internet in the media industry has dismissed the role of scarcity and pervasiveness which used to justify regulating media. A basic question is how technical feature of convergent media affects diversity, one of the essential(More)
Telecommunication market in Korea has been provided separate services in proportion to Fixed or Wireless networks. Major cause of this phenomenon is believed as a characteristic of the telecommunication industry, affected by the industry regulations. However, demand by consumer's user oriented services and service continuity tend to integrate the separated(More)
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