Chengliang Gao

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Businesses are interested in marketing over the mobile social network (MSN) during holiday seasons to expand their holiday sales. Understanding the “holiday syndrome” — how people behave during holidays — over the MSN is important to create a successful marketing campaign that delights customers. In this paper, we conduct an(More)
In parallel to the increase of various mobile technologies, the mobile social network (MSN) service has brought us into an era of mobile social big data, where people are creating new social data every second and everywhere. It is of vital importance for businesses, government, and institutes to understand how peoples’ behaviors in the online cyberspace can(More)
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