Chen-Cheng Wang

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How to design highly reputable and hot-selling products is an essential issue in product design. Whether consumers choose a product depends largely on their perception of the product image. A consumer-oriented design approach presented in this paper helps product designers incorporate consumers' perceptions of product forms in the design process. The(More)
Customer requirements play an important role in securing the competitive advantages of a company's new product development endeavors. Based on the concept of quality function deployment (QFD), this article presents a novel procedure to effectively link customer requirements with design characteristics for product design. The proposed procedure comprises an(More)
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