Charles T. Salmon

Learn More
Public health communication campaigns have been credited with helping raise awareness of risk from chronic illness and new infectious diseases and with helping promote the adoption of recommended treatment regimens. Yet many aspects of public health communication interventions have escaped the scrutiny of ethical discussions. With the transference of(More)
ABSTRACT In her model of opinion formation, Elizabeth Noelle-Neumann postulates a spiral of silence:,to avoid isolation, people holding minority views either alter their ideas to conform to the majority's stance or remain silent, thus increasing the impression of the majority view's dominance. While providing,a helpful integration of disparate ideas in(More)
OBJECTIVE The authors analyzed data from the 1991 National Planning Survey to (a) assess respondents' awareness of three official sources of information about HIV/AIDS (CDC, the Surgeon General, and state health departments); (b) assess respondents' perceptions of the reliability of these sources; and (c) compare respondents' personal beliefs about HIV(More)
The notion that individuals believe that they are more likely than others to experience positive events and avoid negative ones is a well-documented phenomenon in the combined literatures of social psychology and health communication. The current study focuses on Michigan corporate spokespersons' perceptions of their company's risk and potential for(More)
The number of HIV-infected individuals is increasing, making it important for the public to understand not only how HIV is transmitted but also the lack of transmission risk associated with casual contact. Using CDC's National Center for Health Statistics National Health Interview Survey, we divided modes of transmission items into two areas of knowledge:(More)
The National AIDS Information and Education Program (NAIEP) commissioned the National Academy of Sciences to design a prototypical system of research for use in the evaluation of the agency's media campaign. It consists of four types of evaluation: formative, efficacy, process, and outcome. These types of evaluations are used to answer such questions as the(More)
BACKGROUND The 1990 report of a cluster of patients infected with the human immunodeficiency virus (HIV) associated with a Florida dentist with acquired immunodeficiency syndrome attracted considerable media coverage and legislative attention. A number of polls found that the public favored mandatory HIV-antibody testing of health-care workers. The Centers(More)
Throughout the first decade of AIDS, certain populations have been disproportionately affected by its spread, particularly men, blacks, Hispanics, and the young. Just as there are population differences in the spread of the disease, there are differences in knowledge about the disease as well. This article applies the knowledge gap framework to examine the(More)
  • 1