Chaitanya Nittala

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Budget optimization (selecting an optimal set of keywords to bid for, given a limited amount of budget) and bid optimization (determining optimal bids for the selected keywords) in the face of an unpredictable keyword traffic is a challenging problem facing advertisers in sponsored search auctions. Another key requirement in sponsored search auctions is(More)
In this paper, we propose a bid optimizer for sponsored keyword search auctions which leads to better retention of advertisers by yielding attractive utilities to the advertisers without decreasing the revenue to the search engine. The bid optimizer is positioned as a key value added tool the search engine provides to the advertisers. The proposed bid(More)
In this paper, we propose a bid optimizer for sponsored keyword search auctions which leads to better retention of advertisers by yielding attractive utilities to the advertisers without decreasing the revenue to the search engine. The bid optimizer is positioned as a key value added tool the search engine provides to the bidders. The proposed bid optimizer(More)
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