Cecilia Mark-Herbert

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The EU Directive on Waste Electrical and Electrical Equipment (WEEE) (2002/96/EC), to be implemented in stages from August 2004, attempts to tackle the growing quantity WEEE by making producers responsible for the costs of the collection and recycling of their products at the end of usable life. This is considered to give producers a financial incentive to(More)
Corporate action is subject to more scrutiny than ever. An attempt to legitimize the corporate role is seen in corporate social responsibility as a part of a triple bottom line framework. Corporate principles are communicated in various forms to a wide set of stakeholders. Ideally, what is communicated in terms of principles is also seen in business(More)
Mark-Herbert, C. 2002. Functional food for added value. Developing and marketing a new product category. In this study innovation involves the development of a new product category; i.e. new products, new processes and new business. The development process is conveyed in narratives where a radically new product group, functional foods, is developed. These(More)
Corporate responsibility is business’ way of adhering to the concept of sustainable development as expressed in the 1987 Brundtland Report “Our common future” (World Commission on Environment and Development [WCED], 1987). It refers to re-thinking the corporate role in society in terms of stakeholders (who businesses have a responsibility towards) and(More)
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