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E lectronic commerce is possibly the most promising information technology application that enterprises have seen in recent years. It has revolutionized supply-chain management and has enormous potential for retail merchandising and brokerages. PC Warehouse and Dell Computers report more than $1 million in daily Internet sales. According to OpenMarket(More)
Qualitative research in the field of information systems is gaining popularity. This paper explores the use of action research as a qualitative research method in information systems. In particular, a form of action research known as appreciative inquiry is examined for possible use in information systems research.
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