Carolin Plewa

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Purpose – Despite the growing prominence of innovation, limited studies examine the adoption of applications that support innovation processes. The purpose of this study is to investigate the adoption of innovation management applications (IMAs). Design/methodology/approach – The paper draws on qualitative and quantitative evidence sourced from innovation(More)
While innovation is increasingly attracting the attention of academics and practitioners alike, there is paucity of research investigating the adoption of e-business solutions that support innovation development and commercialisation. Using qualitative evidence that is based on a case study incorporating a focus group and sixteen in-depth interviews across(More)
Relationship marketing (RM) is a prolific area of current marketing theory development. While RM principles are relevant to a range of business-to-consumer and business-to-business contexts, their theoretical foundations have principally emerged in reference to the private sector. By contrast, this exploratory study examines RM opportunities between(More)
This conceptual paper aims to contribute to the services marketing literature by investigating the doctor-patient relationship through the theoretical lens of relationship marketing and the co-creation paradigm. With a clear link between satisfaction, health outcomes and the adherence to therapeutic suggestions proposed in the literature, patient(More)
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