Carolin Kaiser

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Today, online social networks in the World Wide Web become increasingly interactive and networked. Web 2.0 technologies provide a multitude of platforms, such as blogs, wikis, and forums where for example consumers can disseminate data about products and manufacturers. This data provides an abundance of information on personal experiences and opinions which(More)
More and more consumers are relying on online opinions when making purchasing decisions. For this reason, companies must have knowledge of the actual standing of their products on the Web. A warning system for online market research is being proposed which allows the identification of critical situations in online opinion formation. When critical situations(More)