Carlos Alberto Scolari

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The research here presented is theoretical and introduces a critical analysis of instrumental approaches in Human-Computer Interaction (HCI). From a semiotic point of view interfaces are not "natural" or "neutral" instruments, but rather complex sense production devices. Interaction, in other words, is far from being a "transparent" process.In this abstract(More)
After describing the origins of media ecology and the role of Marshall McLuhan in that theoretical constitution process, this article addresses McLuhan's perspective on technology and media. In this context, the article warns that the impossibility of reading McLuhan stems from segregating technique and culture. This is impossible because there is a need to(More)
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