Calvin K Lai

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Many methods for reducing implicit prejudice have been identified, but little is known about their relative effectiveness. We held a research contest to experimentally compare interventions for reducing the expression of implicit racial prejudice. Teams submitted 17 interventions that were tested an average of 3.70 times each in 4 studies (total N =(More)
Implicit prejudices are social preferences that exist outside of conscious awareness or control. In this review, we summarize evidence for three mechanisms that influence the expression of implicit prejudice: associative change, contextual change, and change in control over implicit prejudice. We then review the evidence (or lack thereof) for answers to(More)
Implicit preferences are malleable, but does that change last? We tested 9 interventions (8 real and 1 sham) to reduce implicit racial preferences over time. In 2 studies with a total of 6,321 participants, all 9 interventions immediately reduced implicit preferences. However, none were effective after a delay of several hours to several days. We also found(More)
Disgust is linked to social evaluation. People with higher disgust sensitivity exhibit more sexual prejudice, and inducing disgust increases sexual prejudice. We tested whether inducing moral elevation, the theoretical opposite of disgust, would reduce sexual prejudice. In four studies (N = 3622), we induced elevation with inspiring videos and then measured(More)
Reducing Implicit Racial Preferences: I. A Comparative Investigation of 17 Interventions Calvin K. Lai, Maddalena Marini, Steven A. Lehr, Carlo Cerruti, Jiyun-Elizabeth L. Shin, Jennifer A. Joy-Gaba, Arnold K. Ho, Bethany A. Teachman, Sean P. Wojcik, Spassena P. Koleva, Rebecca S. Frazier, Larisa Heiphetz, Eva E. Chen, Rhiannon N. Turner, Jonathan Haidt,(More)
The Implicit Association Test (IAT) was designed to measure automatically activated attitudinal associations, free of the influence of processes that affect their expression. Subsequent research has shown that IAT performance also is influenced by non-associative processes, but the extent to which these non-associative processes are content-specific or if(More)
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