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The Core Competence of the Corporation
- C. Prahalad, G. Hamel
- Business
- 1990
Development of a firm's core competencies is identified as the key for global leadership and competitiveness in the 1990s. NEC, Honda, and Canon are used as exemplars of firms that conceive of…
The Fortune at the Bottom of the Pyramid
- C. Prahalad, Harvey Fruehauf
- Economics
- 5 August 2004
The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial…
Fortune at the bottom of the pyramid, the: eradicating poverty through profits
- C. Prahalad
- Economics, History
- 27 January 2006
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power.…
Co‐creating unique value with customers
- C. Prahalad, V. Ramaswamy
- Business
- 1 June 2004
The traditional system of company‐centric value creation (that has served us so well over the past 100 years) is becoming obsolete. Leaders now need a new frame of reference for value creation. In…
A Resource-Based Theory of the Firm: Knowledge Versus Opportunism
- K. R. Conner, C. Prahalad
- Business
- 1 October 1996
This paper develops a resource-based---knowledge-based---theory of the firm. Its thesis is that the organizational mode through which individuals cooperate affects the knowledge they apply to…
Competing for the Future
- G. Hamel, C. Prahalad
- Business
- 1 December 2014
Preface to the Paperback Edition Preface and Acknowledgments 1. Getting Off the Treadmill 2. How Competition for the Future Is Different 3. Learning to Forget 4. Competing for Industry Foresight 5.…
The Future of Competition: Co-Creating Unique Value With Customers
- C. Prahalad, V. Ramaswamy
- Business
- 18 February 2004
Introduction Part One: Convergence of Company and Consumer 1. Co-creation 2. Pre-conditions for Co-creation 3. Experiences in Co-creation 4. Experience Innovation 5. Personalized Experiences 6.…
The dominant logic: A new linkage between diversity and performance
- C. Prahalad, R. Bettis
- Business
- 1 November 1986
Current research offers alternative explanations to the “linkage” between the pattern of diversification and performance. At least four streams of research can be identified. None of these can be…
Serving the world's poor, profitably.
- C. Prahalad, A. Hammond
- EconomicsHarvard business review
- 1 September 2002
TLDR
Bottom of the Pyramid as a Source of Breakthrough Innovations
- C. Prahalad
- Business
- 2012
In this paper, I identify the bottom of the pyramid (BOP) markets as a new source of radical innovation. By focusing managerial attention on creating awareness, access, affordability, and…
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