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Neuromarketing: The New Science of Consumer Behavior
Neuromarketing is an emerging field that bridges the study of consumer behavior with neuroscience. Controversial when it first emerged in 2002, the field is gaining rapid credibility and adoptionExpand
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In vitro effects of nicotine on mitochondrial respiration and superoxide anion generation
In this study, we investigated the effects of nicotine on rat brain mitochondria. The polarographic studies determined the effects on the respiratory chain, whereas enzymatic assays and [3H]-nicotineExpand
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Life cycle studies of the hexose transporter of Plasmodium species and genetic validation of their essentiality
A Plasmodium falciparum hexose transporter (PfHT) has previously been shown to be a facilitative glucose and fructose transporter. Its expression in Xenopus laevis oocytes and the use of a glucoseExpand
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Docetaxel serum protein binding with high affinity to alpha1-acid glycoprotein
SummaryThe binding of docetaxel to human plasma proteins was studied by ultrafiltration at 37°C and pH 7.4. Docetaxel was extensively (> 98%) plasma protein bound. At clinically relevantExpand
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Detection of sickle cell beta S-globin allele by hybridization with synthetic oligonucleotides.
Two 19-base-long oligonucleotides were synthesized, one complementary to the normal human beta-globin gene (beta A) and one complementary to the sickle cell beta-globin gene (beta S). TheExpand
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Resveratrol-induced limitation of dysfunction of mitochondria isolated from rat brain in an anoxia-reoxygenation model.
Resveratrol protection on the main functions of purified rat brain mitochondria submitted to anoxia-reoxygenation was investigated. Resveratrol (<0.1 microM) reversed partly (23.3%) the respiratoryExpand
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Oligonucleotide-directed mutagenesis as a general and powerful method for studies of protein function.
We have used oligonucleotide-directed mutagenesis to make a specific change in the beta-lactamase (EC 3.5.2.6) (ampicillin resistance) gene of the plasmid pBR322. Evidence suggests that the activeExpand
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Validation of the hexose transporter of Plasmodium falciparum as a novel drug target
Chemotherapy of malaria parasites is limited by established drug resistance and lack of novel targets. Intraerythrocytic stages of Plasmodium falciparum are wholly dependent on host glucose forExpand
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Anoxia-reoxygenation-induced cytochrome c and cardiolipin release from rat brain mitochondria.
Rat brain mitochondria were successively submitted to anoxia and reoxygenation. The main mitochondrial functions were assessed at different reoxygenation times. Although the respiratory control ratioExpand
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Oxytocin Increases the Influence of Public Service Advertisements
This paper presents a neurophysiologic model of effective public service advertisements (PSAs) and reports two experiments that test the model. In Experiment 1, we show that after watching 16 PSAsExpand
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