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The Evaluability Hypothesis: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives
This research investigates a particular type of preference reversal (PR), existing between joint evaluation, where two stimulus options are evaluated side by side simultaneously, and separateExpand
  • 881
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Cross-Cultural Differences in Risk Perception, But Cross-Cultural Similarities in Attitudes Towards Perceived Risk
In this study, respondents from the P.R.C., U.S.A., Germany, and Poland were found to differ in risk preference, as measured by buying prices for risky financial options. Chinese respondents wereExpand
  • 727
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Money, Kisses, and Electric Shocks: On the Affective Psychology of Risk
Prospect theory's S-shaped weighting function is often said to reflect the psychophysics of chance. We propose an affective rather than psychophysical deconstruction of the weighting function restingExpand
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Preference Reversals between Joint and Separate Evaluations of Options: A Review and Theoretical Analysis
Arguably, all judgments and decisions are made in 1 (or some combination) of 2 basic evaluation modes-joint evaluation mode (JE), in which multiple options are presented simultaneously and evaluatedExpand
  • 672
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A Fundamental Prediction Error: Self-Others Discrepancies in Risk Preference
This research examined whether people can accurately predict the risk preferences of others.Three experiments featuring different designs revealed a systematic bias: that participants predictedExpand
  • 283
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Cross-National Differences in Risk Preference and Lay Predictions
This research explores whether there are systematic cross-national differences in choice-inferred risk preferences between Americans and Chinese. Study 1 found(a) that the Chinese were signi®cantlyExpand
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Music, Pandas, and Muggers: On the Affective Psychology of Value
This research investigated the relationship between the magnitude or scope of a stimulus and its subjective value by contrasting 2 psychological processes that may be used to construct preferences:Expand
  • 144
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Less is Better: When Low-Value Options are Valued More Highly than High-Value Options
This research demonstrates a less-is-better effect in three contexts: (1) a person giving a $45 scarf as a gift was perceived to be more generous than one giving a $55 coat; (2) an overfilled iceExpand
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General Evaluability Theory
  • C. Hsee, Jiao Zhang
  • Medicine, Psychology
  • Perspectives on psychological science : a journal…
  • 1 July 2010
A central question in psychology and economics is the determination of whether individuals react differently to different values of a cared-about attribute (e.g., different income levels, differentExpand
  • 207
  • 17
Music, Pandas, and Muggers: On the Affective Psychology of Value
This research investigated the relationship between the magnitude or scope of a stimulus and its subjective value by contrasting 2 psychological processes that may be used to construct preferences:Expand
  • 367
  • 15