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What's in a Name? Reputation Building and Corporate Strategy
Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...
Reputation: Realizing Value from the Corporate Image
- C. Fombrun
Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold what's in a name? enlightened self-interest reputational capital the Midas touch shaping… Expand
The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation
Measures of corporate reputation currently in widespread use suffer from fundamental methodological and conceptual weaknesses. This paper begins with a brief overview of the reputation construct and… Expand
Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk
It is argued that no simple correlation can be established between corporate social performance and corporate financial performance. The activities that generate CSP do not directly impact the… Expand
Social Network Analysis For Organizations
This article introduces the social network approach — its origins, key concepts, and methods. We argue for its use in organizational settings and apply the network approach in a comparative analysis… Expand
Corporate Citizenship: Creating Intangible Assets Across Institutional Environments
We argue that citizenship programs are strategic investments comparable to R&D and advertising. They can create intangible assets that help companies overcome nationalistic barriers, facilitate… Expand
Strategic Human Resource Management
ENVIRONMENT, STRATEGY, AND ORGANIZATION. The External Context of Human Resource Management (C. Fombrun). The Organizational Context of Strategic Human Resource Management (N. Tichy, et al.). A… Expand
Constructing competitive advantage: The role of firm-constituent interactions
Current models of competitive advantage emphasize economic factors as explanations for a firm’s success but ignore sociocognitive factors. This paper integrates economic and cognitive perspectives,… Expand
Collective Strategy: Social Ecology of Organizational Environments.
Population ecologists, emphasizing the powerful constraining influence of environment on organizational autonomy, challenge the validity of the notion of strategic choice, which is so central to the… Expand
RepTrak™ Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation
Corporate reputations are of growing interest as intangible assets that provide firms with a competitive advantage in the marketplace. This article describes the development and validation of the… Expand