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The Narver and Slater (Narver, J.C., and Slater, S.F.: The Effect of (1990). Researchers such as Hart and Diamantopoulos (1993), Cadogan and Diamantopoulos (1995), Greenley (1995a, Marketing Orientation on Business Profitability. Journal of Marketing 54 (1990): 20–35.) market orientation scale is tested in the context of 1995b), Siguaw and Diamantopoulos(More)
This paper describes the characteristics of brand management in the context of the companies in Slovenia that are intensively engaged in the internationalization of their business operations. Using a sample of the 200 largest export companies in Slovenia, it explores the impact of internationalized business operations on the marketing mix component(More)
Vladimir Gabrijan, M. Sc. Senior Lecturer, Department of Marketing Faculty of Business and Economics, University of Maribor Razlagova 14, 2000 Maribor, SLOVENIA Phone: ++386 41 79 78 46 E-mail: vladimir.gabrijan@guest.arnes.si Borut Milfelner, Ph. D. Teaching Assistant, Department of Marketing Faculty of Business and Economics, University of Maribor(More)
In the present paper, first the conceptual model of perceived value concept as a mediating variable in tourist perceptions of hotel services is presented and afterwards tested with structural equation modelling. The study reveals that: (a) the relationship between perceived hotel quality and perceived value is strong and positive; (b) the relationship(More)
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