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As mobile technologies continued to advance, a new platform of advertising known as mobile advertising (m-advertising) has emerged. This study explores factors that influence consumers’ behavioral intention (BI) to use m-advertising by proposing an extension of Unified Theory of Acceptance and Use of Technology (UTAUT) model with personal innovativeness in(More)
The purpose of this study is to examine the link between service quality dimensions and knowledge sharing. Data were collected through a survey in a faculty of business of a private university in Malaysia. The SERVQUAL model was used to evaluate the service quality dimensions in association of knowledge sharing in which the study conducted with data(More)
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