• Publications
  • Influence
Putting one-to-one marketing to work: Personalization, customization, and choice
The tailoring of a firm’s marketing mix to the individual customer is the essence of one-to-one marketing. In this paper, we distinguish between two forms of one-to-one marketing: personalization andExpand
  • 248
  • 37
  • Open Access
Product Customization and Price Competition on the Internet
The Internet provides an unprecedented capability for sellers to learn about their customers and offer custom products at special prices. In addition, customization is more feasible today because ofExpand
  • 191
  • 10
  • Open Access
Shadows of the Past
We examine whether temporally defined associations play a role in item recognition. The role of these associations in recall tasks is well known; we demonstrate an important role in item recognitionExpand
  • 91
  • 7
  • Open Access
Network externalities and market segmentation in a monopoly
Abstract Network externalities characterize the consumption of many products. In a setting where a monopolist does not price discriminate without externalities, we show that presence of networkExpand
  • 82
  • 7
Adoption of Internet-based product customization and pricing strategies
The Internet commerce technologies have significantly reduced sellers costs of collecting buyer preference information and managing multiple prices, enabling cost efficient custom producer design andExpand
  • 101
  • 5
Versioning information goods with network externalities
  • Bing Jing
  • Computer Science
  • ICIS
  • 10 December 2000
Positive externalities characterize the consumption of a majority class of information goods and services such as software, e-mail, and online content and services including virtual communities. WeExpand
  • 31
  • 4
Social Learning and Dynamic Pricing of Durable Goods
  • Bing Jing
  • Computer Science, Economics
  • Mark. Sci.
  • 1 September 2011
We analyze the impacts of social learning (SL) on the dynamic pricing and consumer adoption of durable goods in a two-period monopoly. Consumers can make either early, uninformed purchases or lateExpand
  • 49
  • 4
Finance Sourcing in a Supply Chain
We examine the relative merits of bank versus trade credit in a supply chain consisting of a manufacturer and a capital-constrained retailer. We show that trade credit is more effective than bankExpand
  • 23
  • 4
Bridging the gap: transitive associations between items presented in similar temporal contexts.
In episodic memory tasks, associations are formed between items presented close together in time. The temporal context model (TCM) hypothesizes that this contiguity effect is a consequence of sharedExpand
  • 46
  • 3
  • Open Access
Exogenous Learning, Seller-Induced Learning, and Marketing of Durable Goods
  • Bing Jing
  • Economics, Computer Science
  • Manag. Sci.
  • 1 October 2011
When learning of product characteristics takes some time, a firm introducing a new durable faces the trade-off between releasing early to an uninformed market and deferring release to aExpand
  • 19
  • 3