Bin-Tsann Yang

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
According to an official tourism report from China, Taiwan tourists’ shopping expenditures were ranked number one in China. Taiwanese tourists place foremost emphasis on the quality of products and services they received from salespeople. However, research on Taiwanese shopping behaviour was still scant. The main research objective was to investigate the(More)
Relationship quality in the practice of relationship marketing serves as the most primary intervening variable which determines customers' purchase. The relationship quality that enterprises offer decides customers' intention of retention and influence customers' future behaviour. Therefore, relationship quality serves as an important research issue in the(More)
  • 1