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The growth in the fields of advertising and public relations education at American universities has been dramatic. Last year, 12,068 degrees were awarded in advertising, public relations, or combined… (More)
Abstract The first seven years of the American Academy of Advertising were crucial. It was the first and only organization ever formed specifically for advertising educators. In the beginning, many… (More)
Historically, readers have placed great confidence in newspapers' coverage of the news, particularly political news. I And newspaper advertising directors throughout the United States have claimed to… (More)
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