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Existing consumer innovativeness scales ignore the multitude of motivation sources of buying innovations. The objective of this paper is to incorporate different motivations into a multi-dimensional… Continue Reading
Maintaining and increasing soil quality and fertility in a sustainable way is an important challenge for modern agriculture. The burgeoning bioeconomy is likely to put further pressure on soil… Continue Reading
Existing consumer innovativeness scales ignore the multitude of motivation sources of buying innovations. The objective of this paper is to incorporate recent motivation research into a… Continue Reading
Non-academic literature often refers to gay people as innovators, but academic evidence is lacking. To test whether gays and heterosexuals differ in innate and realized innovativeness, and whether… Continue Reading
The objective of this follow-up paper was to further validate the new Motivated Consumer Innovativeness (MCI) scale of Vandecasteele and Geuens (2008), which takes four encompassing motivations to… Continue Reading