Benjamin D. Renegar

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Privacy concerns have, at least in part, impeded the adoption of radio frequency identification (RFID) in retail. The adoption of other automatic identification (auto-ID) applications shows that consumers often are willing to trade their privacy or their control of personal information against some value afforded by the application. In this paper, the(More)
This paper presents four case studies that explore the adoption and acceptance of mobile technologies and services within the context of the privacy-value-control (PVC) trichotomy. The technologies studied include: the mobile phone, electronic toll payment tags, e-passports, and loyalty card programs. The study shows that despite the potential barriers to(More)
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