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Is Twitter for the Birds?
Recent years have seen unprecedented possibilities for the use of different technologies to enhance learning in marketing courses. Given the rapid and widespread diffusion of these technologies,Expand
Reducing household water consumption: a social marketing approach
Abstract There is increasing pressure for society to move towards more sustainable use of its resources, and calls in the literature have been made to reassess marketing’s role in achieving suchExpand
Forecasting consumer perception of innovativeness
How innovative is a new product to consumers? Why is it perceived to be innovative and does perceived innovativeness affect consumer intention to adopt new products? Some investigations have exploredExpand
The Impact of Negative Publicity on Celebrity Ad Endorsements
The article reports on an experiment to test the impact of negative publicity on celebrity ad endorsements. The extent to which negativity influences attitudes toward a celebrity, and to what degreeExpand
A Change for the Better? Digital Health Technologies and Changing Food Consumption Behaviors
Much of the existing literature in the area of food and consumer behavior concerns consumer evaluation of individual products. However, obesity and other food related health conditions typicallyExpand
Information Customization and Food Choice
In this article, we employ a hypothetical discrete choice experiment to examine how much consumers are willing to pay to use technology to customize their food shopping. We conjecture that customizedExpand
Pricing strategy and the formation and evolution of reference price perceptions in new product categories
This study examines how pioneer and follower pricing strategies affect the formation and evolution of reference price perceptions in new product categories. It contributes to our understanding ofExpand
Antecedents of product placement effectiveness across cultures
Purpose – The purpose of this paper is to contribute to the marketing literature by developing and testing a conceptual model to examine the effects of product placement across a country low inExpand
The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance
With the proliferation in Web 2.0 technologies, many marketing educators are experimenting with new teaching and learning tools (e.g. Facebook, Twitter, YouTube and Second Life). The benefits of suchExpand