Beatriz Plaza

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The findings of a case study assessing the design and implementation of an electronic health record (EHR) in the public health system of Colima, Mexico, its perceived benefits and limitations, and recommendations for improving the implementation process are presented. In-depth interviews and focus group discussions were used to examine the experience of the(More)
The free web analytics tools launched by some search engines (for example, Google analytics and yahoo web analytics) have the potential to be turned into key marketing tools for small businesses and long tail websites. Web analytics, however, is not just about the number of people visiting a site, but is also about the quality of the traffic and what the(More)
Policy makers and tourism developers must understand visitors' mobility behavior and how they consume space and tourism resources in order to set up sustainable cultural tourism destinations. With this in mind, it should also be pointed out that the mobility patterns of tourists in urban destinations are mainly located in the city center (spatial(More)
Making a website findable is critical nowadays, so web analytics tools that monitor website traffic have become key online marketing tools. Our aim is to assess the changes over time in the performance of a website using Google Analytics data and within a statistical framework that enables us to test the effectiveness of online campaigns. A time series(More)
The aim of the Project is to develop a Virtual Platform of e-Learning using New Technologies, offering a quality-education and a social interrelationship with resident children and their educational centers, colleagues, etc. Children that reside in hospitals have a mayor predisposition towards school failure because, among other reasons, they are somehow(More)
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