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a r t i c l e i n f o International retailers can only be successful if they understand similarities and differences between cultures. This study compares retail employees' perceptions of ethical work climate and person–organization fit in the U.S. with those of the same employee type in Japan. The results can help retailers understand employee perceptions(More)
Purpose – Evaluative processes made in retail environments have been shown to vary between groups, particularly between men and women. The purpose of this paper is to demonstrate that a hedonic or utilitarian store atmosphere leads to different evaluations depending on the consumer's gender orientation. Design/methodology/approach – A pre-test identifies(More)
This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to establishing avenues for further research on the drivers of brand equity formation, enabling a more in-depth understanding of the antecedents of brand equity and its determinants, as well as the development of an improved instrument to measure brand equity.(More)
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