Barbara Niedzwiedzka

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Public policy activities to promote healthy diets have been criticised for their lack of success. Applying a marketing approach to non-commercial policy objectives such as healthy eating, termed social marketing , is an emerging but as yet underdeveloped field. An earlier study conducted a case analysis of recent successful commercial food marketing and(More)
BACKGROUND Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to(More)
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