Barbara Niedzwiedzka

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OBJECTIVE To identify and assess healthy eating policies at national level which have been evaluated in terms of their impact on awareness of healthy eating, food consumption, health outcome or cost/benefit. DESIGN Review of policy documents and their evaluations when available. SETTING European Member States. SUBJECTS One hundred and twenty-one(More)
BACKGROUND Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to(More)
Public policy activities to promote healthy diets have been criticised for their lack of success. Applying a marketing approach to non-commercial policy objectives such as healthy eating, termed social marketing , is an emerging but as yet underdeveloped field. An earlier study conducted a case analysis of recent successful commercial food marketing and(More)
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