• Publications
  • Influence
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe:
Abstract The growth of private labels over the past decades has been attributed to various factors. This article formally addresses the link between private-label success and economic expansions andExpand
  • 372
  • 31
The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents
The authors conduct a systematic investigation into the cyclical sensitivity of advertising expenditures in 37 countries, covering four key media: magazines, newspapers, radio, and television. TheyExpand
  • 153
  • 13
  • PDF
The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?
The authors investigate whether, and to what extent, marketing conduct varies over the business cycle and how this contributes to the growing popularity of private labels. To address this issue, theyExpand
  • 145
  • 6
Win-Win Strategies at Discount Stores
An important development that contributes to store brands’ growing success in the grocery market is the increasing number of discount stores that sell predominantly own, private-label, brands. ToExpand
  • 52
  • 3
  • PDF
Business cycle research in marketing: a review and research agenda
Business cycles (BCs) may affect entire markets, and significantly alter many firms’ marketing activities and performance. Even though managers cannot prevent BCs from occurring, marketing researchExpand
  • 20
  • 2
New product success in the consumer packaged goods industry: A shopper marketing approach
Marketing activities that influence shoppers along the various stages of their path-to-purchase are gaining attention from both manufacturers and retailers. Using a dataset with detailed informationExpand
  • 10
  • 1
How to mitigate private-label success in recessions? A cross-category investigation
This study investigates whether managerial practice in correspondence with the business cycle is partly responsible for the intensified popularity of private labels in recessionary periods. First ofExpand
  • 5
  • 1
Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill?
Discount stores have a private-label dominated assortment where national brands have only limited shelf access. These limited spots are in high demand by national-brand manufacturers. We examineExpand
  • 29
  • PDF
The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value
Suppliers are increasingly being forced by dominant retailers to clean up their supply chains. These retailers argue that their sustainability mandates may translate into profits for suppliers, butExpand
  • 15