Baojun Jiang

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While millions of products are sold on its retail platform, itself stocks and sells only a small fraction of them. Most of these products are sold by third-party sellers, who pay Amazon a fee for each unit sold. Empirical evidence clearly suggests that Amazon tends to sell high-demand products and leave long-tail products for independent sellers(More)
Consumers with inequity aversion experience some psychological disutility when buying products at unfair prices. Empirical evidence and behavioral research suggest that consumers may perceive a firm's price as unfair when its profit margin is too high relative to consumers' surplus. We develop a game-theoretic model to investigate the effects of the(More)
Firms with different management teams evidence different strategic capabilities. Some are able to reason through the reactions of their competitors, whereas others are less sophisticated in their thinking. In such cases, conventional wisdom suggests that the strategic firms will undercut their less sophisticated competitors' prices and earn greater profits.(More)
When a …rm introduces a product with new features, some consumers may …nd it di¢ cult to assess their valuations for these new attributes. Their purchase decisions made under such uncertainty may lead to post-purchase regret. It has been experimentally shown that consumers anticipate their potential post-purchase regret in the future and make their current(More)
In many services markets such as consulting, auto-repair, financial planning and healthcare, the service provider may have more information about the customer's problem than the customer, and different customers may impose different costs on the service provider. In principle, the service provider should ethically care about the customer's welfare, but it(More)
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