• Publications
  • Influence
A Benefit Congruency Framework of Sales Promotion Effectiveness
Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the
Environmental factors that increase the food intake and consumption volume of unknowing consumers.
  • B. Wansink
  • Business
    Annual review of nutrition
  • 9 June 2004
This review underscores how small structural changes in personal environments can reduce the unknowing overconsumption of food and redirecting the focus of investigations to the psychological mechanisms behind consumption will raise the profile and impact of research.
Can “Low-Fat” Nutrition Labels Lead to Obesity?
A framework is developed that contends that low-fat nutrition labels increase food intake by increasing perceptions of the appropriate serving size and decreasing consumption guilt, and suggest win-win packaging and labeling insights for public policy officials and food marketers.
The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
These studies help explain why the success of fastfood restaurants serving lower-calorie foods has not led to the expected reduction in total calorie intake and in obesity rates and suggest innovative strategies for consumers, marketers, and policy makers searching for ways to fight obesity.
Beyond nudges: Tools of a choice architecture
This paper outlines the tools available to choice architects, that is anyone who present people with choices, and divides these tools into two categories: those used in structuring the choice task and Those used in describing the choice options.
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Preface and Acknowledgments. The Authors. Part I. Strategies for Asking Questions. 1. The Social Context of Question Asking. Part II. Tactics for Asking Questions. 2. Asking Nonthreatening Questions
Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation
The authors show that the association between body mass and calorie underestimation found in health science research is a spurious consequence of the tendency of high-body-mass people to choose—and thus estimate—larger meals.
Mindless Eating: Why We Eat More Than We Think
Join us for lively discussion as Professor Wansink reveals the research surrounding the search to help companies develop " win-win " strategies to help people eat more nutritiously and control their
Mindless Eating
How aware are people of food-related decisions they make and how the environment influences these decisions? Study 1 shows that 139 people underestimated the number of food-related decisions they
Can Package Size Accelerate Usage Volume?
Packaging influences usage behavior long after it has influenced purchase. Managers of consumer packaged goods and public policy officials have, therefore, questioned whether a package's size