Author pages are created from data sourced from our academic publisher partnerships and public sources.
- Publications
- Influence
A Benefit Congruency Framework of Sales Promotion Effectiveness
- Pierre Chandon, B. Wansink, G. Laurent
- Business
- 1 October 2000
Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the… Expand
Environmental factors that increase the food intake and consumption volume of unknowing consumers.
- B. Wansink
- Biology, Medicine
- Annual review of nutrition
- 9 June 2004
Package size, plate shape, lighting, socializing, and variety are only a few of the environmental factors that can influence the consumption volume of food far more than most people realize. Although… Expand
Can “Low-Fat” Nutrition Labels Lead to Obesity?
- B. Wansink, Pierre Chandon
- Business
- 1 November 2006
In this era of increasing obesity and increasing threats of legislation and regulation of food marketing practices, regulatory agencies have pointedly asked how “low-fat” nutrition claims may… Expand
The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
- Pierre Chandon, B. Wansink
- Business
- 29 June 2007
Why is America a land of low-calorie food claims yet high-calorie food intake? Four studies show that people are more likely to underestimate the caloric content of main dishes and to choose… Expand
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
- N. Bradburn, S. Sudman, B. Wansink
- Political Science
- 30 April 2004
Preface and Acknowledgments. The Authors. Part I. Strategies for Asking Questions. 1. The Social Context of Question Asking. Part II. Tactics for Asking Questions. 2. Asking Nonthreatening Questions… Expand
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Beyond nudges: Tools of a choice architecture
- E. Johnson, S. Shu, +9 authors E. Weber
- Computer Science
- 25 May 2012
The way a choice is presented influences what a decision-maker chooses. This paper outlines the tools available to choice architects, that is anyone who present people with choices. We divide these… Expand
The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
- Barbara E. Kahn, B. Wansink
- Business
- 1 March 2004
Increasing the actual variety of an assortment has been shown previously to increase the quantity consumed. We show, however, that consumption quantities are also influenced by the perceived variety… Expand
Mindless Eating: Why We Eat More Than We Think
- B. Wansink
- Psychology
- 2001
Join us for lively discussion as Professor Wansink reveals the research surrounding the search to help companies develop " win-win " strategies to help people eat more nutritiously and control their… Expand
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Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation
- Pierre Chandon, B. Wansink
- Business
- 1 February 2007
Abstract Calorie underestimation is often alleged to contribute to obesity. By developing a psychophysical model of meal size estimation, the authors show that the association between body mass and… Expand
Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior
- K. V. Ittersum, B. Wansink
- Psychology
- 1 August 2012
Despite the challenged contention that consumers serve more onto larger dinnerware, it remains unclear what would cause this and who might be most at risk. The results of five studies suggest that… Expand