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A Benefit Congruency Framework of Sales Promotion Effectiveness
- Pierre Chandon, B. Wansink, G. Laurent
- Business
- 1 October 2000
Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the…
Environmental factors that increase the food intake and consumption volume of unknowing consumers.
- B. Wansink
- BusinessAnnual review of nutrition
- 9 June 2004
TLDR
Can “Low-Fat” Nutrition Labels Lead to Obesity?
- B. Wansink, Pierre Chandon
- Medicine
- 1 November 2006
TLDR
The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
- Pierre Chandon, B. Wansink
- Medicine
- 29 June 2007
TLDR
Beyond nudges: Tools of a choice architecture
- Eric J. Johnson, S. Shu, E. Weber
- Economics
- 25 May 2012
TLDR
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
- N. Bradburn, S. Sudman, B. Wansink
- Business
- 30 April 2004
Preface and Acknowledgments. The Authors. Part I. Strategies for Asking Questions. 1. The Social Context of Question Asking. Part II. Tactics for Asking Questions. 2. Asking Nonthreatening Questions…
Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation
- Pierre Chandon, B. Wansink
- Medicine
- 1 February 2007
TLDR
Mindless Eating: Why We Eat More Than We Think
- B. Wansink
- Business
- 2001
Join us for lively discussion as Professor Wansink reveals the research surrounding the search to help companies develop " win-win " strategies to help people eat more nutritiously and control their…
Mindless Eating
- B. Wansink, J. Sobal
- Psychology
- 1 May 2006
How aware are people of food-related decisions they make and how the environment influences these decisions? Study 1 shows that 139 people underestimated the number of food-related decisions they…
Can Package Size Accelerate Usage Volume?
- B. Wansink
- Business
- 30 September 1995
Packaging influences usage behavior long after it has influenced purchase. Managers of consumer packaged goods and public policy officials have, therefore, questioned whether a package's size…
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