• Publications
  • Influence
Maximizing versus satisficing: happiness is a matter of choice.
The present studies suggest that some people--maximizers--can feel worse off as the options they face increase, and the interaction between maximizing and choice is discussed in terms of regret, adaptation, and self-blame.
Jobs, Careers, and Callings: People's Relations to Their Work
We present evidence suggesting that most people see their work as either a Job (focus on financial rewards and necessity rather than pleasure or fulfillment; not a major positive part of life), a
The Paradox of Choice: Why More Is Less
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions-both big and
Self-determination. The tyranny of freedom.
It is argued that unduly influenced by the ideology of economics and rational-choice theory, modern American society has created an excess of freedom, with resulting increases in people's dissatisfaction with their lives and in clinical depression.
A Short Form of the Maximization Scale: Factor Structure, Reliability and Validity Studies
We conducted an analysis of the 13-item Maximization Scale (Schwartz et al., 2002) with the goal of establishing its factor structure, reliability and validity. We also investigated the psychometric
Doing Better but Feeling Worse
This investigation compared the choice-making strategies of maximizers and satisficers, finding that maximizing tendencies, although positively correlated with objectively better decision outcomes, are also associated with more negative subjective evaluations of these decision outcomes.
The Vietnam Veterans Memorial: Commemorating a Difficult Past
The problem of commemoration is an important aspect of the sociology of culture because it bears on the way society conceives its past. Current approaches to this problem draw on Émile Durkheim and
The Social Psychology of the Gift
  • B. Schwartz
  • Business
    American Journal of Sociology
  • 1 July 1967
The relationship between gift exchange and social structure is analyzed from the standpoint of the "gratitude imperative" and the treatment of benefit exchange as a technique for the regulation of shared guilt is treated.
The Social Context of Commemoration: A Study in Collective Memory
Using as data the events and persons commemorated in the United States Capitol, this inquiry demonstrates how the significance of historical events changes from one generation to the next according
Too Much of a Good Thing
It is concluded that for psychology in general and positive psychology in particular, Aristotle’s idea of the mean may serve as a useful guide for developing both a descriptive and a prescriptive account of happiness and success.