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  • Influence
Maximizing versus satisficing: happiness is a matter of choice.
Can people feel worse off as the options they face increase? The present studies suggest that some people--maximizers--can. Study 1 reported a Maximization Scale, which measures individualExpand
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Jobs, Careers, and Callings: People's Relations to Their Work
We present evidence suggesting that most people see their work as either a Job (focus on financial rewards and necessity rather than pleasure or fulfillment; not a major positive part of life), aExpand
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The Paradox of Choice: Why More Is Less
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions-both big andExpand
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Self-determination. The tyranny of freedom.
  • B. Schwartz
  • Psychology, Medicine
  • The American psychologist
  • 2000
Americans now live in a time and a place in which freedom and autonomy are valued above all else and in which expanded opportunities for self-determination are regarded as a sign of the psychologicalExpand
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Doing Better but Feeling Worse
Expanding upon Simon's (1955) seminal theory, this investigation compared the choice-making strategies of maximizers and satisficers, finding that maximizing tendencies, although positivelyExpand
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Too Much of a Good Thing
  • A. Grant, B. Schwartz
  • Psychology, Medicine
  • Perspectives on psychological science : a journal…
  • 1 January 2011
Aristotle proposed that to achieve happiness and success, people should cultivate virtues at mean or intermediate levels between deficiencies and excesses. In stark contrast to this assertion thatExpand
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On the meaning and measurement of maximization
Building on Herbert Simon’s critique of rational choice theory, Schwartz et al. (2002) proposed that when making choices, some individuals — maximizers — search extensively through manyExpand
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Practical Wisdom: Aristotle meets Positive Psychology
The strengths and virtues identified by positive psychology are treated as logically independent, and it is recommended that people identify their “signature” strengths and cultivate them, becauseExpand
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The tyranny of choice.
  • B. Schwartz
  • Psychology, Medicine
  • Scientific American
  • 1 April 2004
Americans today choose among more options in more parts of life than has ever been possible before. To an extent, the opportunity to choose enhances our lives. Assessments of well-being by variousExpand
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