Skip to search formSkip to main contentSkip to account menu

What drives consumers to shop online? A literature review

While a large number of consumers in the US and Europe frequently shop on the Internet, research on what drives consumers to shop online has typically been fragmented. This paper therefore proposes a…
View via Publisher (opens in a new tab)

Beyond nudges: Tools of a choice architecture

TLDR
This paper outlines the tools available to choice architects, that is anyone who present people with choices, and divides these tools into two categories: those used in structuring the choice task and Those used in describing the choice options.
View on Springer (opens in a new tab)

Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

TLDR
The authors find that consumers with high levels of product expertise consider mass customization configurations less complex than do consumers with low levels ofproduct expertise and that for more-expert consumers, complexity has a less-negative impact on product utility.
View on SAGE (opens in a new tab)

The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

Although the number and importance of joint innovation projects between suppliers and their customers continue to rise, the literature has yet to resolve a key question: Do embedded ties with…
View on SAGE (opens in a new tab)

Multi-faceted tourist travel decisions: A constraint-based conceptual framework to describe tourists' sequential choices of travel components

View via Publisher (opens in a new tab)

How Tolerable is Delay?: Consumers’ Evaluations of Internet Web Sites after Waiting

The effect of waiting times on consumers’ retrospective evaluations of internet web sites is investigated in four computer-based experiments. Results show that waiting can, but does not always,…
View on SAGE (opens in a new tab)

Retailing Innovations in a Globalizing Retail Market Environment

View via Publisher (opens in a new tab)

Shopping Context and Consumers' Mental Representation of Complex Shopping Trip Decision Problems

View on SSRN (opens in a new tab)

The Effect of Attribute Variation on Consumer Choice Consistency

We study the effect of shifts in attribute level differences on consumer choice consistency. Choice consistency is measured as the variance of the random error component in the consumer utility…
View on Springer (opens in a new tab)

Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options

TLDR
Perceptions of control and enjoyment have a strong impact on consumer intentions to use an on-line mass customization process and the range of mass customization options can be increased without increasing the perceived complexity of the process.
View on Taylor & Francis (opens in a new tab)
...
By clicking accept or continuing to use the site, you agree to the terms outlined in our Privacy Policy (opens in a new tab), Terms of Service (opens in a new tab), and Dataset License (opens in a new tab)