• Publications
  • Influence
What drives consumers to shop online? A literature review
While a large number of consumers in the US and Europe frequently shop on the Internet, research on what drives consumers to shop online has typically been fragmented. This paper therefore proposes aExpand
  • 856
  • 64
  • PDF
Beyond nudges: Tools of a choice architecture
The way a choice is presented influences what a decision-maker chooses. Expand
  • 501
  • 32
  • PDF
Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity
We find that mass customization configuration affects the product utility that consumers can achieve in mass customization as well as their perception of mass customization complexity. Expand
  • 365
  • 28
Multi-faceted tourist travel decisions: A constraint-based conceptual framework to describe tourists' sequential choices of travel components
Abstract This paper introduces a first step towards analyzing tourist travel choice in situations where tourists may: (i) temporally separate their choice of different components of the travelExpand
  • 216
  • 16
The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation
Although the number and importance of joint innovation projects between suppliers and their customers continue to rise, the literature has yet to resolve a key question: Do embedded ties withExpand
  • 184
  • 12
  • PDF
Shopping Context and Consumers' Mental Representation of Complex Shopping Trip Decision Problems
We propose a causal network structure that allows for a formal representation of how context-specific benefits requirements affect consumers’ evaluation of decision alternative attributes. Expand
  • 83
  • 8
  • PDF
Retailing Innovations in a Globalizing Retail Market Environment
In recent years, the combination of economic growth and population growth in emerging markets and less developed markets has accelerated the progression of globalization of retailing andExpand
  • 159
  • 8
  • PDF
Complexity Effects in Choice Experiment–Based Models
Many firms rely on choice experiment–based models to evaluate future marketing actions under various market conditions. This research investigates choice complexity (i.e., number of alternatives,Expand
  • 61
  • 7
Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options
This study investigates the antecedents of consumer intentions to use mass customization on the Internet and the joint role of complementary on-line services (visualization, salesperson interaction, and post-purchase product adaptation) and the range of mass customization options in on-LINE mass customization. Expand
  • 82
  • 6
The Effect of Attribute Variation on Consumer Choice Consistency
We study the effect of shifts in attribute level differences on consumer choice consistency. Choice consistency is measured as the variance of the random error component in the consumer utilityExpand
  • 138
  • 5