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- Publications
- Influence
What drives consumers to shop online? A literature review
- T. P. Y. Monsuwé, B. Dellaert, K. Ruyter
- Business
- 2004
While a large number of consumers in the US and Europe frequently shop on the Internet, research on what drives consumers to shop online has typically been fragmented. This paper therefore proposes a… Expand
Beyond nudges: Tools of a choice architecture
- E. Johnson, S. Shu, +9 authors E. Weber
- Computer Science
- 25 May 2012
TLDR
Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity
- B. Dellaert, Stefan Stremersch
- Computer Science
- 1 May 2005
TLDR
Multi-faceted tourist travel decisions: A constraint-based conceptual framework to describe tourists' sequential choices of travel components
- B. Dellaert, D. Ettema, C. Lindh
- Business
- 1 August 1998
Abstract This paper introduces a first step towards analyzing tourist travel choice in situations where tourists may: (i) temporally separate their choice of different components of the travel… Expand
The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation
- C. Noordhoff, K. Kyriakopoulos, C. Moorman, P. Pauwels, B. Dellaert
- Business
- 21 March 2011
Although the number and importance of joint innovation projects between suppliers and their customers continue to rise, the literature has yet to resolve a key question: Do embedded ties with… Expand
Shopping Context and Consumers' Mental Representation of Complex Shopping Trip Decision Problems
- B. Dellaert, T. Arentze, H. Timmermans
- Computer Science, Business
- 25 March 2008
TLDR
Retailing Innovations in a Globalizing Retail Market Environment
- W. Reinartz, B. Dellaert, M. Krafft, V. Kumar, Rajan Varadarajan
- Business
- 1 July 2011
In recent years, the combination of economic growth and population growth in emerging markets and less developed markets has accelerated the progression of globalization of retailing and… Expand
Complexity Effects in Choice Experiment–Based Models
- B. Dellaert, B. Donkers, A. van Soest
- Economics
- 1 June 2012
Many firms rely on choice experiment–based models to evaluate future marketing actions under various market conditions. This research investigates choice complexity (i.e., number of alternatives,… Expand
Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options
- B. Dellaert, Pratibha A. Dabholkar
- Business, Computer Science
- Int. J. Electron. Commer.
- 1 April 2009
TLDR
The Effect of Attribute Variation on Consumer Choice Consistency
- B. Dellaert, Jeff D. Brazell, J. Louviere
- Economics
- 1 December 1999
We study the effect of shifts in attribute level differences on consumer choice consistency. Choice consistency is measured as the variance of the random error component in the consumer utility… Expand