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  • B Atkin, R Leiringer, Joon-Hong Paek
  • 2005
SUMMARY: Analysing customers' likely acceptance of new technology before it is marketed is a common practice. Yet, in the case of digital home services, there is scant evidence of this being a routine practice. This paper reports on a study whose twofold purpose is to analyse customers' acceptance of digital home services and to establish the direction of(More)
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