B Mills-Novoa

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
A social marketing media campaign, based on a normative social influence model and focused on normative messages regarding binge drinking, on a large, southwestern university campus has yielded positive preliminary results of an overall 29.2 percent decrease in binge drinking rates over a three-year period. The Core Alcohol and Drug Survey and the Health(More)
  • 1