Ayelet Gneezy

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Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to consistent future behaviors. We suggest that costly prosocial behaviors serve as a signal of prosocial identity and that people subsequently behave in line with that self-perception. In(More)
8 Governments, employers, and companies provide financial windfalls to individuals with some regularity. 9 Recent evidence suggests the framing (or description) of these windfalls can dramatically influence their 10 consumption. In particular, objectively identical income described as a positive departure from the status 11 quo (e.g., as a bonus) is more(More)
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