• Publications
  • Influence
'Migrating to a new virtual world': Exploring MMORPG switching through human migration theory
TLDR
We enlisted and adapted the Push-Pull-Mooring model, which analyzes human migratory behavior based on the Demographic Migration Theory, to study the game switching of gamers. Expand
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Understanding Facebook to Instagram migration: a push-pull migration model perspective
TLDR
This study proposes an SNS switching framework that is adapted from the demographic Push-Pull (PP) migration model to investigate users’ switching intention. Expand
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Using Demographic Migration Theory to Explore Why People Switch Between Online Games
TLDR
The Push-Pull-Mooring Model can be extended to explain the switching intentions of online game players to explain why players switch from an existing game to a new. Expand
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Switching Motivations on Instant Messaging: A Study Based on Two Factor Theory
TLDR
The study attempts to explore the switching factors and to examine the relationships between those and user’s intentions to switching to mobile instant messaging, based on the two-factor theoretical perspective. Expand
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The effects of Push-pull-mooring on the Switching Model for Social Network sites Migration
TLDR
This study extended "Push-Pull-Mooring" migratory theory to explain the switching behaviors of users in SNS. Expand
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The Post Adoption Switching Of Social Network Service: A Human Migratory Model
TLDR
We propose a SNS switching model which is adapted from the real-world Push-Pull (PP) migratory model to demonstrate users‟ behavioral intention to switch SNS. Expand
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The Magnitude of Switching Costs for Corporate Antivirus Software Switching Decision
TLDR
This paper considers corporate antivirus software switching as one of the major security selection problem and proposes possible avenues for software switching decision and management. Expand
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A Study of Person-Technology Fit in the Cloud Computing Classroom
TLDR
We investigate whether there is a fit between students' motivations and characteristics of services provided by the cloud computing classroom, and whether this fit contributes to positive outcome of student performance. Expand
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The involvement paradox
TLDR
This is the first study which confirmed that people still enter into the state of cognitive absorption when using MIM on smartphone, even though the using environment is drastically different from that on desktop. Expand
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The behavioral intention to adopt e Computer Assisted Instruction: Explore the role of Perceived alienation
TLDR
Alienation was found to negatively affect behavioral intention, though statistically insignificant, for e-CAI. Expand
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