Atchara Leeraphong

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Objectives: Doing business through online social network is influenced by factors that might be differed compared with doing business through normal ecommerce channel. Although previous studies have been conducted to determine some of these factors which are affecting online purchase intention in social media website, little research exists with respect to(More)
The rapid growth of Social Commerce (s-commerce) fuels the need for delivering better quality of services. The existence of C2C social commerce on Facebook and other social media networks requires the use of electronic service quality (e-SQ) instruments. The aim of this paper is to apply the existing e-SQ measures to the context of C2C s-commerce in(More)
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