Ashok Sivaji

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Many factors contribute to the design of a successful E-Commerce website. This paper discusses the importance of integrating fundamental usability and design elements, such as Gestalt principles, Fitts' Law, heuristics and affordances with newer constructs, such as social presence, social networking, trust, and both online and offline communication. A case(More)
Website usability and user experience (UX) are crucial measures of website quality. The challenges faced in manual usability testing gave rise to the growth of usability assessment tools in the market. As these tools may be costly, it is important for usability practitioners to justify the benefits and cost of these tools. Hence, the objective of this study(More)
The reviews of literature have shown that many website usability problems are found late in the Software Development Life Cycle (SDLC). This is due to the usage of traditional usability testing techniques which are not sufficient and suitable with the growing complexity of websites and constraints faced by usability practitioners. For instance, the Lab(More)
Usability defects test escapee can have a negative impact on the success of software. It is quite common for projects to have a tight timeline. For these projects, it is crucial to ensure there are effective processes in place. One way to ensure project success is to improve the manual processes of the usability inspection via automation. An automated(More)
Customer's perceived trust towards an e-commerce Web site is crucial for the success of online business. Effective design of Web interfaces increases perceived trust of customers. Given many associated usability issues when performing tasks on a Web site, it is important for technopreneurs embarking on online business to understand issues related to(More)
In this paper, we share and reflect the current HCI practices between MIMOS Berhad and the academia, as an example of how industries such as MIMOS Berhad, can create, sustain and prolong the symbiotic collaboration between the two. We categorise the cooperation into two types: loosely and tightly couple cooperation.