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Journals and Conferences
Registered Nurses of the 1970s and 1980s promoted the acceptance of the RN as a valued, professional member of the clinical team. The author, a nationally recognized expert witness in health care administration, compares that mind-setto the mechanical, nonthinking discharge of nursing responsibilities occurring in hospitals today.
An industrial medicine clinic may be one of the best acquisitions that a hospital could make, but it's also a purchase that requires extensive planning and research. This article looks at some guidelines for evaluating candidates and identifies criteria that should be considered before clinching the deal.
Joint venturing with a physical therapist is an overlooked, yet significant source of patient referrals and revenue. The authors argue that such ventures extend a health-care organization's reach into untapped markets, such as home health, industrial clinics, nursing homes, school systems, psychiatric centers, and health and fitness centers.
This four part series, "The Physician/Hospital Joint Venture: Developing a Win/Win Strategy," examines the philosophical basis of marketing to physicians, the options for the organization in formulating a strategy for joint venture development, structuring and negotiating the deal, and finally how to build the physician loyalty and commitment essential for… (More)
Physicians may be reluctant to spend time working on strategic planning. Hospitals have the experience and broad resources for such a project and should offer to help associated physicians develop a strategic plan, the author argues. The effort would be a show of goodwill and could result in strategic plans that mesh with the hospital's.