- Full text PDF available (0)
The authors summarize the results of an investigation of the marketing budgeting practices of nonprofit hospitals. They examine various dimensions of budgeting behavior, including (1) the prevalence of budgeting methods that are widely used in the marketing of consumer and industrial goods, (2) the relationship between budgeting practices and the budgeting… (More)
Through the analysis of questionnaire data, this study examines the strategic management styles of 114 nonprofit hospitals and the relationship between each of these styles and hospital marketing tactics. The analysis has important implications for nonprofit hospitals and other health care organizations.
In our increasingly mobile and entrepreneurial society, companies seeking to protect their trade secrets and other proprietary information must repeatedly contend with departing employees. In turn, employees seeking to expand their alternative employment opportunities are increasingly required to sign confidentiality agreements and employment contracts,… (More)
INTRODUCTION The objective of Risk Management is the proper planning of those resources needed financially and operationally after a fortuitous loss (e .g ., a fire or liability judgement) to achieve the most effective short term cost of risk and lone term risk minimization. Fundamentally, it requires qualffi-cation of the magnitude of the risk,… (More)
An investigation has been made of the relationship between price paid by 13- to 18-year-olds for cash-cafeteria school meals and the amounts of energy and protein obtained. The nutritional value of these meals is compared with traditional school meals and Department of Education and Science nutrient targets. The findings demonstrate a strong positive… (More)