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Mobile marketing, also known as wireless marketing, promises vast opportunities. Still in an experimental phase, businesses have little experience using this new marketing tool. Mobile services offer companies powerful marketing potential via direct communication with consumers, anytime and anywhere , but little research on this subject exists. This paper(More)
Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper reviews mobile marketing and then investigates the most successful form of mobile communication, short message services (SMS), via a quantitative content analysis of the Fortune Global 500 Web sites and qualitative interviews with European experts. The content(More)
This paper describes a system to semi-automatically extend and refine ontologies by mining textual data from the Web sites of international online media. Expanding a seed ontology creates a semantic network through co-occurrence analysis, trigger phrase analysis, and disambiguation based on the WordNet lexical dictionary. Spreading activation then processes(More)
(Document Summary) An approach that automatically classifies and evaluates publicly accessible World Wide Web sites is described. The suggested methodology is equally valuable for analyzing content and hypertext structures of commercial, educational and nonprofit organizations. A research methodology is outlined for model building and validation and the(More)
Although the field has led to promising early results, the use of crowdsourcing as an integral part of science projects is still regarded with skepticism by some, largely due to a lack of awareness of the opportunities and implications of utilizing these new techniques. We address this lack of awareness, firstly by highlighting the positive impacts that(More)
The simplicity of using Web 2.0 platforms and services has resulted in an abundance of user-generated content. A significant part of this content contains user opinions with clear economic relevance-customer and travel reviews, for example, or the articles of well-known and respected bloggers who influence purchase decisions. Analyzing and acting upon(More)
Visual techniques provide an intuitive way of making sense of the large amounts of microposts available from social media sources, particularly in the case of emerging topics of interest to a global audience, which often raise controversy among key stakeholders. Micropost streams are context-dependent and highly dynamic in nature. We describe a visual(More)
The online games market has matured in recent years. It is now a multi-billion dollar business with hundreds of millions players worldwide. At the same time, social networking platforms have witnessed unprecedented growth rates and increasingly offer developer interfaces to leverage and extend their built-in core functionality. Benefiting from these trends,(More)
Sentiment detection analyzes the positive or negative polarity of text. The field has received considerable attention in recent years, since it plays an important role in providing means to assess user opinions regarding an organization's products, services, or actions. Approaches towards sentiment detection include machine learning techniques as well as(More)