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Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper reviews mobile marketing and then investigates the most successful form of mobile communication, short message services (SMS), via a quantitative content analysis of the Fortune Global 500 Web sites and qualitative interviews with European experts. The content(More)
Mobile marketing, also known as wireless marketing, promises vast opportunities. Still in an experimental phase, businesses have little experience using this new marketing tool. Mobile services offer companies powerful marketing potential via direct communication with consumers, anytime and anywhere , but little research on this subject exists. This paper(More)
Although the field has led to promising early results, the use of crowdsourcing as an integral part of science projects is still regarded with skepticism by some, largely due to a lack of awareness of the opportunities and implications of utilizing these new techniques. We address this lack of awareness, firstly by highlighting the positive impacts that(More)
Visual techniques provide an intuitive way of making sense of the large amounts of microposts available from social media sources, particularly in the case of emerging topics of interest to a global audience, which often raise controversy among key stakeholders. Micropost streams are context-dependent and highly dynamic in nature. We describe a visual(More)
This paper presents a novel method for contextualizing and enriching large semantic knowledge bases for opinion mining with a focus on Web intelligence platforms and other high-throughput big data applications. The method is not only applicable to traditional sentiment lexicons, but also to more comprehensive , multi-dimensional affective resources such as(More)
Although ontologies are central to the Semantic Web, current ontology learning methods primarily make use of a single evidence source and are agnostic in their internal representations to the evolution of ontology knowledge. This article presents a continuous ontology learning framework that overcomes these shortcomings by integrating evidence from(More)
The perceived lack of connection between global environmental problems and an individual's immediate context is among the main reasons why people prove resistant to changing their decisions and actions towards a more sustainable way of life. By bridging this gap and better relating individual behavior to its local and global consequences, properly designed(More)
Digital ecosystems typically involve a large number of participants from different sectors who generate rapidly growing archives of unstructured text. Measuring the frequency of certain terms to determine the popularity of a topic is comparably straightforward. Detecting sentiment expressed in user-generated electronic content is more challenging,(More)
Emerging information technologies play an increasingly important role, not only to automate tasks within organizations but also to provide the infrastructure to facilitate communication across organizational boundaries, to implement one-to-one marketing strategies, or to manage business relationships. Web Information Systems (WIS) provide a platform that(More)