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The paper analyses the problem of data cleaning and automatically identifying the "incorrect and inconsistent data" in the dataset. Extraction, Transformation and Loading (ETL) are the different steps for cleaning a data warehouse. Authors have implemented different algorithms like: cleanString, cleanNumber, hit ratio, check data dictionary, check(More)
Targeted Advertising has been there for a while. A supermarket distributing pamphlets about what it is selling, and the applicable discounts, to the residents in the locality, is a form of Targeted Advertising. A local cable television service provider overlaying advertisements on its channels is another form. This whitepaper describes Targeted Advertising(More)
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