Archana Krishnan

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Positive attitudes toward a new communication technology tend to be a significant motivator in subsequent adoption and use. The recent spurt in the adoption of social media tools such as social networking sites (SNSs) demands the examination of attitudinal variables on motives to use these Web sites. This study explicated a multidimensional measure of(More)
This chapter focuses on comparative analysis of service branding of two telecom-munication organisations–one in the public and one in the private sector–through the implementation of quality initiatives. This case was designed after extensive interviews with senior managers to understand the practical issues and challenges involved in improvement of service(More)
Online dating sites (ODSs) have become popular with users trying to find partners. The purpose of this study was to determine the role that biological and personality traits play in the use of online dating web-sites. A cross sectional survey with 678 participants—including cohorts from college as well as the general population—provided data for this study.(More)
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