Aqdas Malik

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Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users’ gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368(More)
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Social Networking Services (SNS) have gained immense popularity in developing countries like India, where digital natives are actively communicating on these platforms. Understanding the interaction between technology systems and digital natives, and proposing guidelines and recommendations for the development of better systems is highly valuable. Prior(More)
Purpose – The purpose of this paper is to examine gender and age differences regarding various aspects of privacy, trust, and activity on one of the most popular Facebook activity – “photo sharing.” Design/methodology/approach – The data were collected using an online survey hosted by a web-based survey service for three weeks during December 2014-January(More)
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