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The adoption of mobile commerce in service industries is lacking behind expectations. One reason is the missing trust of consumers in mobile devices as a shopping platform. We investigated the impact of three types of recommender systems on consumers' trusting beliefs and purchase intention by varying the level of social presence in recommender systems.(More)
The advancement of communication tools has changed interpersonal communication among consumers. Companies leverage different communication tools to reach customers, while it is unclear, how communication types affect online referral acceptance. This study draws on affordances and social presence theory to investigate the role of two communication types(More)
Mobile Endgeräte stellen Funktionen bereit, die es Unternehmen ermöglichen, ihren Kunden passgenaue, standortspezifische Dienstleistungen anzubieten. Im Vergleich zum klassischen Onlinehandel oder zu Einkäufen in Ladengeschäften werden Vertragsabschlüsse über mobile Endgeräte von den Konsumenten jedoch weiterhin als riskanter wahrgenommen.(More)
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