Anton Sabaleuski

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Product positioning is a key marketing activity that defines the profitability of the company. In turn, product position is characterised by product architecture and underlying manufacturing technologies. Thus, the problem of product positioning can be reduced to the selection of appropriate product architecture. The paper presents a framework aiding on(More)
paper presents a product architecture and technology selection model applied to product positioning decision in dynamic business environment. The model underlines the importance of considering potential alterations of endogenous and exogenous market factors, namely changes in market regulations and entry of a new competitor, while making the product(More)
The paper proposes a methodology especially focused on the generation of strategic plans of action, emphasizing the relevance of having a structured timeframe classification for the actions. The methodology explicitly recognizes the relevance of long-term goals as strategic drivers, which must insure that the complex system is capable to effectively respond(More)
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