Annice E Kim

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It is well-known that opinions have targets. Extracting such targets is an important problem of opinion mining because without knowing the target of an opinion, the opinion is of limited use. So far many algorithms have been proposed to extract opinion targets. However, an opinion target can be an entity or an aspect (part or attribute) of an entity. An(More)
BACKGROUND The promotion of evidence-based cessation services through social media sites may increase their utilization by smokers. Data on social media adoption and use within tobacco control programs (TCPs) have not been reported. OBJECTIVE This study examines TCP use of and activity levels on social media, the reach of TCP sites, and the level of(More)
BACKGROUND Measuring the impact of online health campaigns is challenging. Ad click-through rates are traditionally used to measure campaign reach, but few Internet users ever click on ads. Alternatively, self-reported exposure to digital ads would be prone to recall bias. Furthermore, there may be latency effects whereby people do not click on ads when(More)
BACKGROUND Marketing and use of electronic cigarettes (e-cigarettes) and other electronic nicotine delivery devices have increased exponentially in recent years fueled, in part, by marketing and word-of-mouth communications via social media platforms, such as Twitter. OBJECTIVE This study examines Twitter posts about e-cigarettes between 2008 and 2013 to(More)
With networks like Twitter allowing for mass-scale sharing of thoughts, opinions, and behaviors by people worldwide, there is an opportunity to harvest these data to provide insights where survey data have traditionally been employed. Similarly, trends in Internet searches can be tracked over time, and studies have shown some correlation of search trends(More)
BACKGROUND Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digital advertising in the context of a comprehensive public(More)
One of the key tasks of sentiment analysis of product reviews is to extract product aspects or features that users have expressed opinions on. In this work, we focus on using supervised sequence labeling as the base approach to performing the task. Although several extraction methods using sequence labeling methods such as Conditional Random Fields (CRF)(More)
BACKGROUND E-cigarettes have rapidly increased in popularity in recent years, driven, at least in part, by marketing and word-of-mouth discussion on Twitter. Given the rapid proliferation of e-cigarettes, researchers need timely quantitative data from e-cigarette users and smokers who may see e-cigarettes as a cessation tool. Twitter provides an ideal(More)
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