Anne Helmond

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The paper examines Facebook’s ambition to extend into the entire web by focusing on social buttons, developing a medium-specific platform critique. It contextualises the rise of buttons and counters as metrics for user engagement of different web economies to show that Facebook is not only creating a social web but a dataintensive fabric the Like economy.(More)
Since the introduction of the Open Graph Facebook is increasingly expanding beyond the limits of its platform, offering devices that can make every website and every web user part of Facebook. CEO Mark Zuckerberg claims that the platform aims to “making it so all websites can work together to build a more comprehensive map of connections and create better,(More)
Social media platform-industry partnerships are essential to understanding the politics and economics of social data circulating among platforms and third parties. Using Facebook as a case study, this paper develops a novel methodology for empirically surveying the historical dynamics of social media industry partnerships and partner programs. Facebook is(More)
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