Anne Helmond

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The paper examines Facebook's ambition to extend into the entire web by focusing on social buttons, developing a medium-specific platform critique. It contextualises the rise of buttons and counters as metrics for user engagement of different web economies to show that Facebook is not only creating a social web but a data-intensive fabric-the Like economy.(More)
Social media platform-industry partnerships are essential to understanding the politics and economics of social data circulating among platforms and third parties. Using Facebook as a case study, this paper develops a novel methodology for empirically surveying the historical dynamics of social media industry partnerships and partner programs. Facebook is(More)
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