As companies based in the US launch more "Web 2.0"-style products, the rest of the world may not be moving at the same speed. This presentation will reveal the pitfalls of building the same product for all audiences across many countries, especially when it comes to economic, environmental, technological, and cultural disparities. This illustrates the point… (More)
Modern Day Marco Polos, young influencers in emerging markets who have more access to technology than their peers, often act as the gateway to new websites and technology in their respective countries. However, as they influence their peers through account gifting, they are often met with barriers such as language.