This paper addresses B2B e-commerce as a facilitator for enhancing agricultural export from Mianyang (China) to Europe. Computing an extended value chain for three crops, the MAXCROP model has identified key information lacks and prepared implementation of training and use of the model among the production companies and governmental employees.
IT enables a more smooth performance of entire business exchanges. Hence it has the potential to alter market efficiency. Our paper addresses the question whether market efficiency is realized differently in a digital market setting as opposed to analog auctions. In addition, the paper will explore whether it is more likely that market efficiency will… (More)